Leave Your Mark
by Aliza Licht
Publisher: Grand Central Publishing
Aliza Licht is a social media superstar. A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.
Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
“You are your own brand, and how you manage your personal brand can make or break you career.”
With every book I read, I take notes. Usually writing down quotes I liked, character development that was spot on, or little tidbits that stood out to me. Leave Your Mark was no exception. I always use two pages out of my Moleskine journal per book, but there was so much information, I had to use slightly over what I normally do. (Definitely not a bad thing)
I loved how this book was centered on fashion (of which I have no interest), but used it to convey deeper lessons. Ones that can be applied to pretty much any job. Whether it be how to build your resume and what is truly important when writing a cover letter. Or the difference between confidence versus cockiness.
” I know that sometimes life can be daunting and that obstacles can seem insurmountable, but with this book, a massive to-do list, and a giant cup of coffee, I promise that you can get it all done and still have time to tweet about it.”
My favorite part about this book were the little tips throughout the pages. In example, *You should never dumb yourself down to land a job*, or *Accessibility makes you indispensable*, etc… I think this book would truly benefit anyone who needs a little boost, whether you have a career or are looking to grow. Leave Your Mark is definitely what every post-grad, adult, young adult, or anyone who needs a little boost should read.
“You have the power to create your own path to success.”